This marks the first new market expansion in over two years for the brewery. I focused on keeping the palette warm and inviting and really pushed into the golden yellows and caramel colors their lager evoked.(Lexington, VA) – Today, Devils Backbone Brewing Company, proudly announces six new distributor partnerships to bring its award-winning beers to North Carolina. I opted to make the fire pit the center of focus with all the hills, mountains, and tree lines rolling into the center of the composition, creating a nicely framed space in the sky for their logo to shine. If they don't go with you, you'll know you did your best and your look simply wasn't what they were after. If they go with you, it’s because your voice is the one they want. Stylize! Let the personality of your work shine! Don't try to guess what you think they want to see, simply give them the work that best represents what you're able to do and the unique way you’re able to do it. If you're doing an art test, do everything you can to put 100% of your unique artistic voice into the piece. While this doesn’t get into pricing (which can definitely play a factor), it does cover something I believe is very important. I was given a basic brief which would have me reimagining the Vienna Lager label, sticking close to the old label’s color palette but creating a dramatic scene with a firepit in front of rolling hills and mountains with the hint of covered patio structures in the distance.Īrt Testing Advice: I haven’t come across a lot of helpful information pertaining to art tests so I thought I’d share a quick tip which you may or may not find helpful. For a rebrand of a brewery which is about to take it’s beers all across the United States, however, Okay Yellow and DB Brewing wanted to make sure they found just the right look. It’s not often I participate in art tests for projects simply because not every project I work on has a scale large enough to warrant multiple explorations from multiple illustrators. Without further ado, let’s dive into the world of craft brewery illustration! I’ve been chomping at the bit to put a big process post together for this one which includes the breakdown of 5 labels as well as an art test. Be sure to check out all the packaging which was art directed and designed by Dustin Artz. Massive thanks to the folks at DB Brewing and the folks at Okay Yellow for the opportunity.
The project afforded me the opportunity to work with a lot of great people to solve some intriguing composition challenges with illustrations which would showcase various outdoor scenes for each label. This year I had the incredibly good fortune of working with Virginia based Devils Backbone Brewing Company and Okay Yellow on a complete rebrand of a handful of their craft beer labels.
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